Google Ads Management Services in Hampshire
Google Ads / AdWords is the most popular and competitive Search Engine pay-per-click platform
Over the years there have been many changes, but the fundamental aspect of the “auction” has remained – and the principal focus has always been on relevance and quality – which is partly why Google remains the most used search engine, because when you do a search, in most cases, the search results give you what you are looking for
The most recent developments on the platform, is AI / Machine Learning
Benefits
Some Benefits of Google Ads / AdWords are:
- Reach your target market at the time they want your product or service
- Show text ads on Google Search and search partners
- Show text & image ads on websites in the Google Display Network
- Show product images in Google Search results & Google Shopping
- Start and stop the Campaigns at any time quickly
- You set the daily budget
- No minimum spends
- Only pay when someone clicks your ad
- Set up is quick and flexible
- Direct visitors to the most appropriate pages on your website
- Target ads to your market
- Target the geographic area of your market
- Target the time of day and day of week the Ads are displayed
- Clear and concise reporting
- Conversion tracking
- Measurable results
- Return on Investment
- Increase your sales
- Generate leads / enquiries
AI / Machine Learning
To assist the push towards AI / machine learning, Google suggest Advertisers use Performance Max Campaigns, Auto Recommendations, Smart Bidding, Broad Match keywords – but it’s important to remember that not all of this functionality could be relevant to your Campaigns – so care is required before agreeing to everything that Google suggests, to ensure Campaigns are not adversely effected – the old adage of test, review, refine is as important now as it has always been
