Search Engine Advertising (SEA) / Pay-per-click (PPC) Agency

Google Ads Management in Sussex & Surrey

Google Ads / Adwords is the most popular and competitive Search Engine pay-per-click platform

Over the years there have been many changes, but the fundamental aspect of the “auction” has remained – and the principal focus has always been on relevance and quality – which is partly why Google remains the most used search engine, because when you do a search, in most cases, the search results give you what you are looking for

The most recent developments on the platform, unsurprisingly, is towards AI / Machine Learning


Some of the Benefits of Google Ads / Adwords are:

  • Reach your target market at the time they want your product or service
  • Show text ads on Google Search and search partners
  • Show text & image ads on websites in the Google Display Network
  • Show product images in Google Search results & Google Shopping
  • Remarketing to reconnect with previous site visitors
  • Create video campaigns for YouTube & other video sites
  • Start and stop the Campaigns at any time quickly
  • You set the daily budget and the maximum cost per click
  • No minimum spends
  • Only pay when someone clicks on your ad
  • Set up can be quick and is very flexible
  • Direct visitors to the most appropriate pages on your website
  • Target ads to your market
  • Target the geographic area of your market
  • Target the time of day and day of week the Ads are displayed
  • Clear and concise reporting
  • Conversion tracking
  • Measurable results
  • Return on Investment
  • Increase your sales
  • Generate leads / enquiries
  • Generate awareness
  • Build your brand
  • Long term (Strategic) / Short term (Tactical) campaigns

Worth Noting

To assist with the push towards AI / machine learning Google are currently suggesting Advertisers use Performance Max Campaigns, Auto Recommendations, Enhanced Conversions, Smart Bidding, Broad Match keywords – but it’s important to remember that not all of this functionality could be relevant to your Campaigns – so care is required before agreeing to everything that Google suggests, to ensure Campaigns are not adversely effected – and the old adage of test, review, refine is as important now as it has always been when managing PPC accounts

Get in Touch

Call: 07835 254754