Google Ads Management in Sussex & Surrey

Google Ads / Adwords is the most popular and competitive Search Engine pay-per-click platform

Over the years there have been many changes, but the fundamental aspect of the “auction” has remained – and the principal focus has always been on relevance and quality – which is partly why Google remains the most used search engine, because when you do a search, in most cases, the search results give you what you are looking for

The most recent developments on the platform, unsurprisingly, is towards AI / Machine Learning

Benefits

Some of the Benefits of Google Ads / Adwords are:

• Reach your target market at the time they want your product or service
• Show text ads on Google Search and search partners
• Show text & image ads on websites in the Google Display Network
• Show product images in Google Search results & Google Shopping
• Remarketing to reconnect with previous site visitors
• Create video campaigns for YouTube & other video sites
• Start and stop the Campaigns at any time quickly
• You set the daily budget and the maximum cost per click
• No minimum spends
• Only pay when someone clicks on your ad
• Set up can be quick and is very flexible
• Direct visitors to the most appropriate pages on your website
• Target ads to your market
• Target the geographic area of your market
• Target the time of day and day of week the Ads are displayed
• Clear and concise reporting
• Conversion tracking
• Measurable results
• Return on Investment
• Increase your sales
• Generate leads / enquiries
• Generate awareness
• Build your brand
• Long term (Strategic) / Short term (Tactical) campaigns

Worth Noting

To assist with the push towards AI / machine learning Google are currently suggesting Advertisers use Performance Max Campaigns, Auto Recommendations, Enhanced Conversions, Smart Bidding, Broad Match keywords – but it’s important to remember that not all of this functionality could be relevant to your Campaigns – so care is required before agreeing to everything that Google suggests, to ensure Campaigns are not adversely effected – and the old adage of test, review, refine is as important now as it has always been when managing PPC accounts