Google Ads / Microsoft Ads PPC Training

PPC Training run by a Google / Microsoft Advertising Partner

• Virtual 1-2-1 Training
• Duration: 2 Hours
• Fee: £120
• Training Delivered via Microsoft Teams or Google Meet
• Based on level of knowledge, website, market sector and current Campaigns
• For those new to Google Ads / Microsoft Ads or have limited knowledge and require help to understand the basics
• Either currently managing your own Campaigns or are outsourcing, but would like to understand how it works
• FREE: Glossary and Account Structure documents provided
• FREE: Tip sheet provided
• FREE: 2 week email / telephone support provided

Please Note: Client must have an active Google Ads / Microsoft Ads Account that they can share or provide access to during the PPC Training Session

Example Topics:

• Glossary of Terms
• Account Structure
  • Account Level
  • Campaign Level
    • Daily budget / Networks / Locations / Ad schedule
  • Ad Group Level
    • Ads
    • Keyword Phrases
• Bids
• Bid Strategy Types
• Quality Score
• Landing Pages
• Keyword Research
• Keyword Phrase Match Types
• Ad Groups
• Ads
• Reporting