Search Engine Advertising (SEA) / Pay-per-click (PPC) Agency

Measuring Results: Conversion Tracking / Reporting

Conversion Tracking

Measuring results is key to success in Digital Marketing – Conversion Tracking / Optimisation is therefore very important

Review – Test – Refine

There are a number of tools available to help with Key Performance Indicator (KPI) measurement. Google Tag Manager and Google Analytics being the most widely used

  • Key Performance Indicators (KPI’s) are how website owners determine whether the site and marketing is performing
  • Conversion Tracking is used to measure KPI’s
  • Google Tag Manager enables event tracking to be set up without adding lots of code to the website, that could adversely effect the site performance
  • Google Analytics (GA4) provides website performance data, including event tracking, to enable website owners / marketing agencies to make informed decisions based on data
analytics optimisation


Clear concise reporting provides useful information, in a format that enables decision making

Providing reams of data with meaningless text and graphs can be confusing and result in clients not viewing them, defeating the purpose

For consolidating data from different sources, providing visually informative reporting, including dashboards, tools such as Looker Data Studio are very useful

conversion optimisation

Get in Touch

Call: 07835 254754