PPC Full Management / Training

Full Management

Are You

• An established business, spending or plan to spend, at least £500 a month on clicks
• Managing your own PPC Campaigns but not getting results
• Currently outsourcing your PPC but thinking of changing your supplier
• A web developer looking to outsource your clients PPC management

If so, our SEA / PPC management services could be for you

So, what do we mean by Search Engine Advertising / Pay-Per-Click Management? – Basically, it is outsourcing the management of your SEA / PPC Campaigns to Click Up – this includes, but is not limited to:

• Identify objectives, KPI’s, target market, competitors & budget 
• Review existing Campaigns / Set-up account
• Competitor research 
• Determine where Ads should run e.g. Search, Shopping etc..
• Research / Ad copy / Assets
• Conversion tracking
• Monitor performance / Review, Test, Refine
• Manage budgets 
• Reports, insights, observations

To manage PPC Campaigns effectively, other Google products, such as Google Analytics (GA4), Google Tag Manager, Google Search Console, Google Shopping, Google Merchant Centre and Google Business Profile are required and used extensively – so you can rest assured your account management is in good hands

Fees:

Standard Full Management Package

For 1 Account on either Google Ads or Microsoft Ads

• Research, Setup, Management in setup month & Reporting
• Set-up fee = £480
• Monthly management fee = £180 (min 3 months) via Standing Order / Direct Debit on 1^st of month, in advance

Bespoke

• If the Standard Full Management Package does not meet your requirements, can tailor to meet your needs – Please ask for details

Google Ads / Microsoft Ads

• For those new to Google Ads / Microsoft Ads or have limited knowledge and require help to understand the basics
• Either managing own Campaigns or outsourcing but would like to understand how it works
• Training duration is 2 hours, delivered via Microsoft Teams or Google Meet
• Search Network Only

Please Note: Client must have an active Google Ads or Microsoft Ads Account that they can share or provide access to

Course is tailored for the client based on their level of knowledge, website, market sector and current Campaigns

Example of topics covered

• Account Structure 
• Campaigns
• Ad Groups
• Ads
• Keywords
• Keyword Phrase Match
• Bids
• Quality Score
• Landing Pages

Standard Training Package

• Based on your knowledge, website, sector, Campaigns
• Virtual delivery via Microsoft Teams or Google Meet
• Glossary / Account structure / Tip sheet provided
• Fee = £120 (1 person) (up to 2 Hours)
  • includes 2 week’s telephone / email support
• Each additional hour is £60
• Each additional person is £60 per session